This subject probably refers to people employed by Burton Snowboards who labored as model ambassadors, sometimes called “flight attendants,” in the course of the 2020 snowboarding season. These people usually signify the model at occasions, resorts, and thru social media engagement, showcasing Burton merchandise and selling the snowboarding way of life. They may take part in demonstrations, supply product recommendation, and customarily act as a connection between the corporate and snowboarding fanatics.
Model ambassadors play an important function within the advertising and marketing and promotion of motion sports activities corporations like Burton. By connecting immediately with customers in a passionate and knowledgeable method, they improve model visibility and construct shopper belief. Within the particular context of 2020, these people probably confronted distinctive challenges and alternatives because of the evolving panorama of the snowboarding trade and the worldwide affect of the COVID-19 pandemic, which can have affected journey, occasions, and shopper conduct. Understanding their roles and experiences throughout this time affords priceless insights into the broader tendencies and challenges confronted by the snowboarding group and the motion sports activities trade as an entire.